World Tourism Expo
The most important international tourism meeting every year in Athens
A major event for the tourism industry in Greece and internationally is coming to Athens next spring to mark the migration of the country’s heavy industry to the post-Covid period.
The World Tourism Expo is coming to stimulate the tourism market in all its facets featuring B2B as well as B2C features. The presentation of destinations, thematic forms of tourism, Greek products, as well as tourism markets abroad, in an exhibition that is expected to become an institution, will boost the market as a whole “without leaving anyone behind”, as the World Tourism Organization recently urged us on the occasion of World Tourism Day.
It will be the first -analogous in size- exhibition in Greece to be held in a hybrid way, in person and digitally, with the aim of deriving the maximum benefits for exhibitors and visitors and exploiting the advantages provided by both exhibition methods.
WTE brings together Greek and foreign tourist destinations, the islands of Greece, Thematic Tourism, Gastronomy and Wine. They all meet at the major international tourism exhibition in Athens, which will take place from 1 to 3 April at the Peristeri Exhibition Centre and the Mact Expo Center.
The live exhibition at iexpo in Peristeri will stimulate interest in domestic tourism, which has been the key point for many destinations during this difficult period of the pandemic, but will also revive interest in travel outside the borders, which strongly concerns the part of the travel agencies that has suffered great losses.
The ttgw on Thematic Tourism that was to be held on 22-24 October and the Panorama of Island Destinations that was successfully held last June are being transferred online to WTE to sculpt the tourism product of the future.
Thematic Tourism will play a central role at WTE, as all forms of alternative tourism provided by the country around the country and the potential for further development will be presented. The forms of thematic tourism that will be hosted are:
- City Break
- City City Tourism – Sports Tourism
- Sports tourism
- Education tourism
- Marine Tourism
- Religious and Pilgrimage Tourism
- Cultural Tourism
- Conference Tourism
- Health and Wellness Tourism
- Rural tourism
- Outdoor activities
- Winter Tourism & Ski Tourism
The island destinations will have the opportunity at WTE to inform professionals and individuals about their special features, attractions, facilities offered to travellers and to promote local tourism businesses, giving them the opportunity to get in touch with major tour operators from 25 countries.
A special section of the WTE will be gastronomy, at a time when Greek cuisine is gaining more and more recognition in the international culinary world, while the development of gastronomic tourism is a challenge for many regions of the country. At the same time, producers will be in direct contact with the tourism sector, always with the aim of increasing the penetration of local Greek products in the country’s tourism product.
Wine, beer and spirits will have their own exclusive section at WTE, where producers and their operators will have the opportunity not only to present their unique creations to the public, but also the wine roads, visiting wineries and breweries.
For all sections of WTE, B2B meetings will be organized on the sidelines of the exhibition with tour operators and professionals of the thematic tourism from 25 countries and more, in addition to the companies and institutions operating within Greece. Important conferences with many surprises will take place within the framework of the exhibition, details of which will be announced in the near future. We hope that the Regions, Municipalities and Chambers will respond to this important event. It should be noted that the conferences will be able to be attended not only in person, but also online, thanks to the possibilities offered by the Mact Expo Center.
As mentioned above, in addition to the Peristeri Exhibition Center, WTE will be hosted online at the Mact Media Group’s Digital Expo Center. The Mact Expo Center is designed to be simple and user-friendly and does not require special skills in the use of new technologies. Its digital power can serve tens of thousands of users in parallel, in particular the Digital Event Platform has a capacity for up to 50,000 participants per day. Upon entering the Digital Exhibition Centre, visitors can browse the pavilions and participate in the events and conferences organised within the framework of the hosted exhibition. At the digital pavilions, exhibitors can present their products and services and chat with the
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